What's thehard partof your project?

Chances are we've handled something like it. Platforms, apps and real-time 3D for Jaguar Land Rover, Yamaha, Lexus and Wipro, since 2010.

  • A vehicle launch held entirely in the browser
  • 10,000 people answering in the same second
  • Reservations that never clash over the last slot
  • Search across millions of listings, as you type
  • Matching engines trained on a client's own data
  • A launch event that became a permanent 3D showroom
  • A 3D exhibition with a concept car you can explore
  • A national quiz moved from OMR sheets to one app
  • A live event platform handed over to the client's engineers
  • A spec sheet turned into something you play with
  • 2,683 employees driving one live counter
  • Cafés and pubs across a city, bookable as workspaces
  • Finding the farthest football fan in the world
  • An enterprise cloud pitch told as a comic book
  • A sales library that works on a plane
  • PDF compression that never uploads your file
  • An HR system for a company that ran on paper
  • Workouts tuned to the effort people will keep up
  • One resort site for two very different guests
  • A project tracker that notices slipping work before you do
  • Real-time 3D on the web, with no game engine underneath
  • A countdown that survives ten thousand people hitting Enter
  • Two hosts, one stream, no double broadcast
  • Semantic matchmaking trained past the structured database
  • A six-hour concurrency test at full live-event load

23.4°

We are inspired by subtle things that sustain massive ecosystems.

Every year, winds lift dust from the Sahara and carry it across the Atlantic. It settles on the Amazon, and the phosphorus in it feeds the rainforest. The world's largest rainforest is fed by the world's largest hot desert.

Earth is actually closest to the Sun in January. Our seasons come from something much smaller: a tilt of 23.4 degrees. That one angle brings the rains, the flowers to their bees, and the herds across the Serengeti. The Moon holds it steady, within a couple of degrees, over tens of thousands of years. Without it, the tilt would drift, and the seasons would drift with it.

We named the studio after that number. We look for the small, exact things a system depends on, and get them right so everything else holds for the people using it.

A few we're proud of.

Click into any of them for the full story.

The World of Defender: an isometric island with the Museum, Community Cafe, Own a Defender track and Launch Centre

Land Rover Defender

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Virtual launch

A launch world for the Defender, entered straight from the browser.

The virtual Yamaha showroom: a glass-fronted building with a blue-lit entrance at the end of a road, motorcycles displayed in its windows

Yamaha

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Virtual showroom

A launch that became Yamaha's permanent 3D showroom.

The Lexus Design Awards exhibition hall in 3D: a dark blue-lit space with nominee screens along the walls, a central display and the concept car at the far end

Lexus Design Awards

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Virtual exhibition

A 3D exhibition in the browser, with an interactive concept car and 500 NFTs.

Five screens from the IQM Pro Zone app: the welcome screen, quiz cards, a quiz with top scorers, a question with four answers and a correct-answer screen

IQM

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Quiz platform

A national quiz, from OMR sheets to one app and platform.

The IndiQube homepage: the headline Transform the way you work, above a photo of colleagues working together in a lounge

IndiQube

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Coworking platform

IndiQube's coworking network, from city to booking, in one experience.

The MG Majestor kiosk opening screen: a storm-lit mountain beside the Majestor wordmark and the line Never Go Unnoticed

MG Majestor

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Interactive kiosk

A touchscreen kiosk that turns an SUV's spec sheet into something you play with.

Arriving at the Photon venue: a rendered conference centre with delegates outside, and a login panel asking for a number to receive a one-time password

Photon

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Live event platform

A live event platform built on WebRTC and WebSockets, then handed to the client's engineers.

The Marlabs homepage: a full-width case-study carousel headlined by an AI-driven transformation story, under the site navigation

Marlabs

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Enterprise website

An enterprise website for a global AI and digital transformation company.

The challenge site, Give the Earth more than an hour: a low-poly globe on a night sky, with today's question, answer options, +1 markers and a live correct-answers counter

Wipro Earth Hour Challenge

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Engagement campaign

2,683 employees, one live counter, 1,858 extra minutes of lights off.

The Hobnob homepage: Access on-demand coworking spaces near you, beside a laptop on a café table

Hobnob

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Coworking platform

Cafés, restaurants and pubs across Bangalore, bookable as workspaces.

The OpenOut homepage: Welcome to your city, where passionate hosts open their home and curate experiences around food, arts and culture, over a photo of friends laughing at dinner

OpenOut

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Social platform

A platform for opening your home to strangers, and leaving with friends.

The Bambino homepage: Dil Ka Good Mood, welcome to Bambino Agro Industries, trusted for over 50 years, above a framed brand film

Bambino Agro

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Brand platform

A brand website for a 50-year-old FMCG food brand, built for its own team to run.

The Kubsa homepage: a woman in a magenta handwoven saree against a carved wooden door, with the collection name Tavaka and a Shop now button

Kubsa

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E-commerce

An e-commerce storefront for handwoven sarees, where the craft carries the page.

Built in-house.

Tools we built for our own work. Some we have opened up. Some we still keep to ourselves.

A Domnr sprint overview: work done at 21 percent against 84 percent of the time elapsed with an at risk badge, and a team breakdown showing each person's task count and hours

Domnr

In use internally

The project manager most teams don't have.

Project software assumes someone is minding it. Most teams have no such person, so the tool has to do the noticing itself: hold the sprint against the clock, flag the work that should have started and hasn't, and show who is carrying what before anyone has to ask. We built it to run our own delivery, and it does.

It isn't public yet. We're getting it ready, and we're building the next part for the people who'll actually use it.

Tell us you'd use it →

Hive

In use internally

Where the working day is kept.

A native app for the things around the work: clock in and out, hours, leave, conveyance claims, project assignments, training and the notice board. Built for a company that ran all of it on paper and spreadsheets, and still in use.

23dot4 since 2010 · building for the web since 2001

Every project has one problem nobody planned for.That's where we start.

Writing the code:easier than ever.

Knowing which line fails on your busiest day:25 years.

Most of what goes wrong with digital products isn't in the features. It's in the things nobody thinks to plan for: two people booking the same slot at the same time, a live stream going out twice, a search that can't keep up, background processes that quietly pile up. These are the problems that decide whether people trust what you've built. We've been solving them since 2001.

Jaguar Land RoverGoogleInfosysIBMYamahaLexusWiproMG MotorIQMIndiQubeMarlabsISHRAEHobnobOpenOutBambino Agro IndustriesKubsaand others

We could keep going.

  • No Fan Too Far: a global fan campaign built on distance.

    Wipro became Chelsea FC's official Digital and IT Partner in 2015, with the ambition of making sure there was no fan too far from the action. We built No Fan Too Far around a single mechanic: how far are you from Stamford Bridge? Fans registered from anywhere in the world, the platform worked out each person's distance from the stadium, and the farthest supporter was found and celebrated. Distance, the one thing that kept fans away, became the reason to take part.

    The No Fan Too Far homepage: two monks playing football in a temple courtyard, with the Chelsea and Wipro partnership logos

  • An enterprise cloud pitch told as a comic book.

    We built Infosys's Oracle Cloud practice a pitch asset that reads like a comic book. Five service lines, CX, HCM, SCM, ERP and IaaS, each a run of panels you advance at your own pace, with the client references drawn into the artwork: NBTY moving global HR, compensation and payroll onto Oracle HCM Cloud, Resolution Life on ERP and the general ledger. The brochure, the case study and the leadership commentary sit a click away on every page, so the story and the paperwork travel together, in front of a client or in a salesperson's hands. The illustrations came from the agency that briefed us.

    The opening page: a comic speech bubble carrying the Oracle Cloud promise, over a radial burst of orange, pink, green and indigo raysThe HCM Cloud story as a grid of comic panels: NBTY, Oracle HCM Cloud, global HR and workforce compensation, global payroll and a custom built tax module

  • An industry marketplace for HVAC and refrigeration, built for ISHRAE.

    Searcho brought industrial sourcing online for the HVAC and refrigeration trade, as an initiative by ISHRAE. Buyers searched across equipment, air and water distribution, air handling, refrigeration, insulation, electrical and controls, renewables and services, then browsed suppliers and requested quotes. The search was the heart of it: type-ahead across the entire catalogue, rebuilt on every keystroke, reaching down to a specific part such as a water flow meter, a cartridge filter or an electrical measuring tool. Instant suggestions over a database that size were rare in B2B catalogues at the time. Category pages carried supplier listings with premium placements and trade advertising, with the aim of making sourcing for industry as searchable as consumer commerce.

    The Searcho homepage with search autocomplete open, listing water distribution products such as water flow meters, chillers and treatment systemsA Searcho category page: the water distribution tree, product cards for sheet metal parts, bag filter and cartridge filter, each with a supplier and a request a quote link

  • The company's knowledge, in a salesperson's hands at 35,000 feet.

    Wipro's senior sales teams spent their days travelling between client meetings, and what they needed to prepare was scattered across systems they couldn't reach on the move. BAS was a native iPhone and iPad app that pulled company information, news, industry updates and sales content into one repository, structured so a salesperson finds what they need in seconds. It turned travel time into preparation time: the most useful moment was often on the way to the next meeting.

    The BAS app on iPad: the Wipro Business Application Service Solutions section, with a faceted teal artwork header and menu and search controls

  • A director's portfolio, where the films do the talking.

    Rawshark Films is the work of director Aloke Shetty, whose reel runs from Tata Altroz and Nexon to Kia, Titan, Royal Enfield, Vivo with Virat Kohli and Bounce Infinity with Hrithik Roshan. A director's site has one job: play the work and get out of the way. So we gave the films the full width and a single play control, kept the grid quiet behind them, and held the writing to a title and a line. The contact page asks for a hello, not a brief.

    The Rawshark Films homepage: a full-bleed still from the Tata Altroz iCNG film with a play button, and the film's title and description in a panelThe films grid: stills from Kia Syros EV, SkinKraft, Furlenco and other commercials, each with a play control and title

  • A consulting practice as one continuous illustrated journey, built in early HTML5.

    Wipro Consulting Services wanted to read as a modern consulting practice, so the site broke from the enterprise template entirely. Built when HTML5 was still new, it replaced pages and menus with one continuous illustrated landscape: a compass for navigation, panels that slid in with each answer, and visual metaphors for the sectors the practice served, an aircraft for logistics, a car for automotive. Global practices, organisation structure and capabilities were laid out as a map you move through.

    The WCS site: a compass navigation over an illustrated map, with the Global Practices rainbow graphic and business transformation capabilities listedThe global practices organisation structure laid out as a diagram over the same illustrated landscape

  • A creative collaboration space, and the four ventures that run out of it.

    Ten by Ten runs a creative collaboration space in Bangalore and four ventures out of it, covering spaces, smart products and objects made from waste. Four names under one mark read as four companies unless something holds them together, so we kept the ventures on a rail up the right edge where they travel with you through the whole site, and gave each one its own palette. The homepage is built around their manifesto at full width, and the team page ends on a card for whoever is reading it.

    The Ten by Ten homepage: the 10/10 mark centred over the words To leave a better world than the one we inherited, ghosted across the full width in pale green, with Smart Collaborations alongsideThe Zestful Ideas section: three objects made from discarded material, a shelf on branch legs, a planter, and a tyre turned into a seat with yellow webbing

  • A resort site that splits at the front door: leisure or wellness.

    Samroha is a luxury wellness resort on the Chalakudy river, below the Athirappilly waterfalls in Kerala. Two very different guests arrive at a place like this, one looking for a getaway and one for a course of treatment, so we split the site at the front door and kept the paths apart from there: rooms, packages and activities on one side, Panchakarma, rehabilitation and rejuvenation programmes on the other. We wrote it in the guest's voice throughout, and set plain white panels over full-bleed photography so the place stays the loudest thing on the page.

    The Samroha homepage: the Athirappilly valley in mist behind the resort wordmark, with two doorways below it, Leisure and Wellness, each opening with a line in the guest's voiceThe Abundant Athirappilly section: a white panel of first-person writing about the waterfall and the Sholayar forest, over an aerial photograph of the falls, with icons for weather, location, sightseeing, activities, nature and accessibility

  • A fitness platform built around the workout you'll actually keep doing.

    Most fitness apps make it easy to start. The hard part is carrying on. Upit profiled how much effort someone would really put into different kinds of workouts, then aimed for the level of challenge that holds: not so easy that interest fades, not so hard that people quit. Around it sat a marketplace of yoga instructors, trainers and coaches, with onboarding, subscriptions and personalised workout journeys. We built the complete SaaS product for the founder, on a recommendation algorithm bought in from a Stanford scientist.

    The Upit assessment: an image shown between Not Me / Lazy and Me / Ambitious, with timers recording how long each choice takesThe Upit results screen: a pie chart of behaviour groups beside an analysis and a prompt to set goals